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#08 How to define your value proposition

Nailing your value proposition as a product marketer is SO important. In this episode, Miriam, VP Product Marketing shares her learnings with 13 years of experience in the field.

Author

Senda from tl;dl
April 04, 2025

Introducing Miriam

Miriam's unique journey from Tunisia to Denmark and now Sweden has given her a distinctive perspective on product marketing. This episode dives deep into the critical aspects of product marketing, particularly focusing on positioning and messaging.

Crafting your value proposition to stand out

In a crowded market, companies must clearly articulate their unique value propositions to stand out. Miriam stresses that this involves not only crafting consistent messaging across various customer touch points but also ensuring that all teams within the organization are aligned in their communication. Inconsistency can lead to customer confusion and ultimately hinder sales efforts.

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Be focused, create priorities, know where you can make an impact, and then you can always move on to the next thing.

Miriam Ayed

To effectively introduce positioning and messaging within a team, Miriam advises engaging stakeholders early in the process. Understanding the customer journey and the various interactions customers have with the company is crucial. By rallying the team around a unified message, product marketers can create a cohesive experience for customers.

How to define your value proposition

too long; don’t listen · Episode

open.spotify.com/episode/0rUHpqJbBnqvj3QV7b01Xx?si=gE5N2P-4THiHMh6px9lJ_g

Ways to define customer value

This is all about gathering quantitative and qualitative feedback. Talk to your customers and your team! PMMs should not work in isolation but rather collaborate with sales and product teams to gather a comprehensive understanding of the market.

This involves asking open-ended questions and being willing to learn from customer feedback. Analyzing customer stories and usage metrics helps identify patterns and trends that can inform messaging and positioning strategies.

Listen to the full episode for exclusive tips!

Final words

Miriam's journey and advice highlight the need for strategic focus, stakeholder engagement, and consistent communication with your customers. By following these insights, I’m sure you’ll navigate your PMM career effectively and make a significant impact in your organization!

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