If you’ve ever wondered how to prove your impact as a Product Marketing Manager, you’re not alone. PMM is often the connective tissue of a company—strategic, cross-functional, but hard to measure. This is why we’re delving into this topic with Michele.

From Sales to Storyteller

Michele’s journey started in B2B SaaS sales—where she honed her skills understanding customer pain points, objections, and outcomes. That background gave her a sharp lens for what actually matters when it comes to messaging and positioning.

After a stint at an agency, she returned to her original company, stepping into PMM. That blend of sales savvy and strategic storytelling? It’s become her superpower.

Success Isn’t a Number (But It’s Tied to One)

Unlike sales, PMMs don’t have a quota. But Michele’s take is clear: if your company isn’t hitting revenue goals, PMM isn’t doing its job.

Here’s how she tracks impact:

• Link activities to revenue: Think pitch decks, customer stories, product launches.

• Use OKRs: PMMs might not own revenue, but they can influence KPIs that drive it.

• Focus on pipeline + win rates: These metrics help tell the full story of PMM’s value.

Storytelling is Your PMM Weapon

It’s not about the perfect stat or slide—it’s about the story that lands. Michele equips her sales team with stories that stick: real use cases, clear pain points, and customer wins with narrative flow.

A good story = a confident rep.

Humble ≠ Invisible

Coming from the Midwest, Michele admits self-promotion didn’t come naturally. Her solution?

• Weekly PMM recaps: Share wins across the team without sounding boastful.

• Personal brag book: Track wins, losses, and key contributions for your own record (and performance reviews).

PMM + Sales = Partners

PMM-seller alignment is everything. Michele runs 1:1 check-ins with reps to hear what’s working and adjust messaging fast. Her mindset? PMMs are translators—between product, marketing, and the real-world sales conversation.

You can watch the full episode on YouTube 👇️ 

• Takeaways You Can Use Today:

  • PMM impact starts with alignment—track the work that drives revenue.

  • Tell better stories. They win hearts (and deals).

  • Don’t wait to be noticed. Document your wins.

  • Build tight feedback loops with sales.

That’s the Michele playbook—smart, grounded, and repeatable. Catch the full conversation on tl;dl - the PMM Talk, and put these tips to work in your PMM role today.