I’ll admit it: I used to roll my eyes at AI. It felt like every tool had the same pitch — “revolutionize your workflow” — yet somehow made mine more chaotic. “AI for marketers” sounded like a fancy way to charge me $49/month.

But things have changed.

Now, as PMMs, we’re not asking if we should use AI — we’re figuring out how to use it without becoming weird robot whisperers or losing our edge. This issue is for those of us trying to balance efficiency, creativity, and existential dread.

The PMM Tool Stack Gets Weirder (and Smarter)

Here’s a short list of the AI tools I’ve actually used (and didn’t hate):

🧠 ChatGPT + Claude: For product messaging drafts, competitive battlecards, and “turn this Notion rant into something that sounds like I slept last night.”

📚 Lovable: Quietly powerful. It analyzes your content, messaging, even tone of voice — and suggests improvements based on what’s actually resonating. I use it for website mockups and it’s great.

📊 Humata / Gist AI: Drop in whitepapers or onboarding docs → get instant summaries. Great when you’re the “make it make sense” person but no one gave you context.

🎤 Descript/Podsqueeze: Turn webinars into blog posts, slice AMAs into clips. Editing audio without actual audio editing skills? A dream.

🔍 Crayon / Kompyte: Competitive intel that feels like cheating. Feeds you updates on your competitors so you can focus on your actual job.

💬 HeyGen / Synthesia: Turn a few lines of text into a product video. Yes, the avatars are uncanny. Yes, it still impresses your sales team.

But PMMs, Beware: AI Won’t Fix Bad Strategy

Let’s get real: PMMs don’t just write nice copy or run fancy launches. We’re interpreters of product vision, translators of customer pain, and therapists for sales teams on a bad quarter. No AI tool — not even one trained on 10,000 SaaS Strategy posts — can do that for you.

AI helps with execution. You still own the thinking.

Use AI to:

• Kickstart ideation when the doc is blank and the CMO wants "visionary copy"

• Speed up market research (but vet every source twice)

• Create 1:1 content variations at scale (without writing 12 nearly identical value props yourself)

• Translate feature drops into benefit-led stories, instantly

PMM Therapy Corner: You’re Not Being Replaced

Here’s a DM I got last week:

Let me be clear: The PMMs getting replaced are the ones who write without thinking and launch without listening.

The PMMs who’ll thrive?

💡 Those who use AI to amplify their curiosity
🧩 Those who stay close to customer insight (something AI can’t fake — yet)
🧭 Those who stay strategic while letting AI handle the drudgery

Think of AI as your over-eager intern. Useful. Occasionally brilliant. Should never be left unsupervised.

Listen to Tamara Grominsky talk about how she uses AI strategically:

TL;DR

🚨 AI is here, it’s powerful, and it’s mostly not trash anymore
🛠 Use it to save time on research, copy, decks, and analysis
💡 Keep ownership of the strategic stuff — the “why,” not just the “how”
🧠 Stay curious. Stay in control. Stay human.

Hit reply — tell me your favorite (or most cursed) AI tool. I’m building a crowdsourced PMM-AI survival guide!