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#37 What marketers should remember this month

3 lessons marketers should steal this month, let's go!

Author

Senda from tl;dl
October 24, 2025

1. Product Marketing = Strategic Storytelling
The best PMMs don’t just talk about features — they translate value into narrative.
If you’re applying for roles (or crafting messaging), stop starting with what your product does and start with what your audience decides after seeing it.

💡 Try this: Rewrite your product’s one-liner without using verbs like “help,” “enable,” or “simplify.” Force yourself to describe the emotional shift it creates instead.
Example:
❌ “We help teams collaborate better.”
✅ “We make collaboration feel frictionless — like everyone’s in the same room, even when they’re not.”

2. Marketing Strategy Is Becoming Behavioral Design
Marketers who understand human psychology — not just metrics — are winning.
Every CTA, email subject line, and retention flow is a mini experiment in habit formation.

💡 Try this: Before launching a campaign, ask:
“What behavior do we want to change?”
Then design your funnel like a behavioral loop — trigger → action → reward → repeat.

If you can map emotion to action, you’re not just marketing — you’re architecting behavior.

3. The Creator Playbook Is the Future of B2B
Even the most corporate brands are realizing: people don’t buy from logos anymore — they buy from voices.
That’s why companies are hiring creators as in-house media engines.

💡 Try this: If you manage a brand, pick one person inside your company and build content around their perspective. Turn them into your “influencer within.”
It builds trust faster than any ad budget.

Helpful resources

  • Book recommendations of the week 📚️ 

    • “Maybe You Should Talk to Someone” — Lori Gottlieb

    • “The Creative Act: A Way of Being” — Rick Rubin

    • “Atomic Habits” — James Clear

PS: if you have any book recs you would like to add to the list, feel free to hit reply!

Until next time 💌