#41 NYC billboards you should know about

The best marketers in NYC aren’t running more ads — they’re running better ones.

I’ve been tracking out of home (OOH) campaigns across the city over the past few months, and the ones that truly work all have something in common: they don’t talk about features. They make you stop.

Here are a few that stood out:

Ramp on 34th Street
Physical receipts stapled directly to the billboard. No headline. No fluff. Just proof of what people actually expense. It works because specificity beats claims every time.

Clay on the R train
“One line: “Every artist has a medium.” It reframes the entire category. They’re not selling software — they’re selling craft.

Rippling’s “That’s SaaD” campaign
Crying faces next to SaaS messaging. Humor in B2B is rare, but when it lands, it sticks. High recall with a low cost per impression in a dense market.

Across all of them, there’s a clear pattern:
→ Show, don’t tell
→ Create contrast, not noise
→ Make it impossible to ignore

OOH in NYC isn’t brand theater. It’s high-frequency, high-impact media in one of the most competitive markets in the world. If your creative can’t stop someone mid-walk, it won’t stop a scroll either.

Will stay on the lookout for more!!!