#56 I'm a marketing team of 2. Claude is my third hire.

I'm a PMM at a CTV startup. My team? Me and one other person. Our output? Website pages, slide decks, OOH campaigns, competitive reports, data visualizations, integration announcements, partner content (to name a few!).

People keep asking me how we ship so much. So here it is.

I use Claude — not as a chatbot, not as a writing assistant — as an extension of my team. And it's changed how I work in ways I didn't expect.

It started with a website page.

I needed a landing page up fast. Not a "throw some copy on a template" kind of page but a real, branded, conversion-ready page with our fonts, our colors, our tone.

I described what I needed to Claude AI. The layout, the messaging framework, the brand guidelines. Because it’s connected to my GitHub account, I was able to create PRs for our developer to review and ship.

That was the moment I realized: this isn't about saving time. It's about removing the bottleneck of being a small team.

Then it became everything.

Once I saw what was possible, I started using Claude for basically every surface of my job:

Slide decks: I feed it our positioning docs and ask for specific slides. Sales enablement, investor narratives, partner pitch decks. It drafts them with real structure!

Performance visualizations: I needed branded ROAS charts and case study tables in our exact design system (Inter typeface, indigo-to-purple gradients, dark backgrounds). Claude built them. Pixel-level stuff I would've outsourced (see the report here).

Integration announcements: LinkedIn posts, co-marketing copy, launch messaging. I describe the integration, the audience, the angle. Claude drafts it. I refine the voice. We ship.

What people get wrong about using AI at work.

This isn't "I type a prompt and copy-paste the output." That's not how it works, at least not if you care about quality.

What actually works is treating Claude like a junior team member who's incredibly fast but needs clear direction. The better your brief, the better the output. I bring the strategy. I bring the brand voice. I bring the market context. Claude brings the speed and the first draft.

I spend less time producing and more time thinking. Which is exactly what a PMM should be doing!

Oh, and we're hiring.

I still need someone to join my team! Feel free to apply or share with someone who might be interested? (here’s the job desc).

PS: The PMM Dinner in NYC is happening on Wednesday March 11th at 7pm 🥳