It's not that people are getting pettier. The conditions just got a lot more combustible.
I've interviewed PMMs at Clay, Peloton, Tubi, Hinge. One pattern keeps showing up.
The best thing out-of-home did for our pipeline wasn't impressions.
There's a specific kind of clarity that comes from doing too much with too few people and I'm finally acting on it.
A new episode has dropped. I'm speaking with a growth marketing expert, expect lots of tips and tricks in this one.
Features don't sell. Tanvi from Clay explains what does.
Most people think product marketing is about the launch. Shriya would disagree.
What I learned from attending hundreds of presentations...
The keynote, the dinner, and what I learned from a room full of PMMs who are tired of forgettable messaging.
Slide decks, landing pages, OOH campaigns... all with a team of 2. Here's my secret.
"I've been an SDR for a decade... I hate it. Can I become a PMM?"