I sat down with AdQuick's Madvertising podcast to talk career, playbook, and what I'd tell my younger self.
A video, a landing page, and a billboard in the south of France.
Being in Paris made me more sensible to how brand marketing's impact outperforms performance marketing.
Tech marketing teaches you to announce the product, then find a story. Sports brands do it backwards.
I've been obsessing over what great brands actually do. Here's what I keep coming back to.
The best thing out-of-home did for our pipeline wasn't impressions.
There's a specific kind of clarity that comes from doing too much with too few people and I'm finally acting on it.
A new episode has dropped. I'm speaking with a growth marketing expert, expect lots of tips and tricks in this one.
Most people think product marketing is about the launch. Shriya would disagree.
What I learned from attending hundreds of presentations...
The keynote, the dinner, and what I learned from a room full of PMMs who are tired of forgettable messaging.
Slide decks, landing pages, OOH campaigns... all with a team of 2. Here's my secret.
